Why you should send your copywriters and designers to trade shows
Colleague Carol Worthington Levy just wrote a great piece in the LENSER newsletter on the benefits of sending creative employees to conferences such as the DMA’s annual event. I’m a big fan of this and...
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Sweet way to make a trade show impression
The annual Direct Marketing Association conference is a challenge for exhibitors. It’s a horizontal show, with many different categories of vendors represented from bankers to software to printers to...
View ArticleBlogger preview: CES 2011
Tomorrow I head west for this year’s Consumer Electronics Show in Las Vegas. The word is that LAS is packed, hard to get a taxi or a hotel room just like in the glory days. I’ll be attending press...
View ArticleCopywriter slugfest at DMA2011… coming soon!
DMA2011, the annual conference of the Direct Marketing Association, starts in Boston the first weekend in October… that’s soon! I am on a panel with colleagues Nancy Wahl, Alan Rosenspan and Carol...
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Marketing Makeover at CES 2012
One of my favorite events at CES is Steven J. Leon’s Showstoppers. Tech companies large and small rent a 6-foot booth space for 4 hours so they can convince reporters and bloggers (this is a press...
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Panasonic kicks eco-butt at CES 2012
Panasonic's solar racer If you are at CES, be sure to check out the “eco ideas” section of the Panasonic exhibit. Once again, they score with irresistible concepts and catchphrases for ideas that may...
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Bests of CES, 2012
Artist drawing with Samsung Note Best marketing: Samsung Note. This is the new device that’s small enough to use as a phone yet big enough to use as a tablet, soon to be announced for AT&T. (I want...
View ArticleIs that an advertising specialty in your pocket?
What’s the difference between a premium and an advertising specialty? A “premium” is something that has perceived value to the recipient and can be used as a sweetener when you’re asking people to give...
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The Idiot of Things visits CES 2015 Las Vegas
Qualcomm’s takeoff on the Internet of Things I saw IoT all over Las Vegas on buses and billboards, and asked a booth staffer for an explanation. She said it stands for the Internet of Things and then...
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Smart homes and smart marketing at CES 2015
What’s Oomi? Tell me why I should care.“Smart homes” is a useful topic for a marketing review because, while it’s exciting (or maybe ominous) to think about gadgets turning out the lights, managing...
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